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One might say that if media is reflecting free transexual dating site idea, then these sensational ways of speaking are justified, considering that Pakistanis are nonetheless loud and emotionally charged people, relative to say the British. However, if Pakistani media is really as righteous as it claims, then it should as an industry, also raise issues relating to the corporate sector. Vergeude keinen weiteren Social mehr mit anderen Seiten, wo du wie ein Stück Fleisch behandelt wirst. And when the public sees this reflection they are not only aghast by it, but as a consequence they blame the media for mirroring their true picture. People differentiate between truth and falsity through a sin sieve they adhere to. Lerne neue Freunde und den perfekten Partner kennen Wie das funktioniert. Potter on Media Violence. With so many comparative ethical standards, perhaps now critics outside the industry know what journalists do and how complex it is, and how it makes them prime torn between right and wrong everyday.
I am afraid I have a bias. Being part of the growing media industry in Pakistan, perhaps it is in my best interest to side with my fellows rather than with others. Laymen think that the business of media is easy. After all, all one has to do is talk or write. Hence, we need some idea as to what guides the process of selection and to enable us to distinguish newsworthy events from merely news events. There is a public interest in the freedom of expression itself. This includes protection of public health, national security, crime and social behaviour, significant incompetence in public offices and other ancillary issues relating to and which affect the society at large. People differentiate between truth and falsity through a certain sieve they adhere to. This confusion worsens in case of a conflict because it is not in the nature of the conflict to be balanced. To be a good patriot one must become the enemy of the rest of mankind. Voltaire Some insist on including patriotism as one of the benchmarks of media ethics. This would require the media to side with the government in many cases to exhibit and promote national unity. For instance, the Japanese finance minister was recently seen drunk in public. Was it ethical for Japanese media to raise hue and cry over it or not? Should journalists analyze the case? If they question any government in such circumstances, they are perhaps compromising national unity, image and pride. But if they do not, they are not building a perspective enough to help the public chose better leaders. With so many comparative ethical standards, perhaps now critics outside the industry know what journalists do and how complex it is, and how it makes them feel torn between right and wrong everyday. I think media in Pakistan deserve a little appreciation here. But if one still doubts this, stay tuned. Rather it lies in the failure to recognize that media is both a function and a mirror of the society itself. And when the public sees this reflection they are not only aghast by it, but as a consequence they blame the media for mirroring their true picture. The critique that the Pakistani media is obsessed with negative news, also falls within this context. Just observe a typical drawing room or office conversation and it will most likely centre around traffic problems, a troubling car, lack of good domestic helpers, racism, government glitches, or otherwise complaints and more complaints. And this is exactly what media reflects. People tend to enjoy negativity …like a dense crowd of onlookers at an accident site. This is reality and rarely do we see it, so lets gather around and watch it. One has to bear in mind that media after all is a business venture and caters to what its consumers want, and if they want spice, then spice is what they get. Then there are those, who argue that media should be more ethical because of its high impact on society; and the answer to them is this: let us not make ethics a function of level of influence, power and so forth. The Other Side of The Story As promised, here I am with a balancing view. Of blood is a better story to sell, or should it? One of the fundamental problems with Pakistani media is to treat news more as a commodity than as a social good. This crude concept leads journalists to use fancy words, metaphors, proverbs, and emotionally-charged arguments etc which exaggerate or misrepresent the meaning. One of its interesting aspects is that it always produces this kind of one-sided insight. Another interesting feature rests in the fact that metaphor always creates distortions. The man is a lion. He is brave, strong, and ferocious. But he is not covered in fur and does not have four legs, sharp teeth, and a tail! The commodity concept also pushes TV journalists to use high pitched tones — often choosing to report heavily on juicy aspect of stories with shock value rather than reporting on more pressing issues to the general public. One might say that if media is reflecting the society, then these sensational ways of speaking are justified, considering that Pakistanis are nonetheless loud and emotionally charged people, relative to say the British. Plus, it would not hurt to ask TV guests to present cultured and educated way of argumentation, based on facts and logic, instead of campaigns of slander, filled with cheap tricks and mocking undertones. This implies that media in Pakistan is obsessed with the short end of the problem, or the symptom as it is quite rightly said. The challenge of social inequities, usually the root cause, rarely gets air time…at best a personalized story or a documentary and then, move on to something more exciting such as a blast. However, if Pakistani media is really as righteous as it claims, then it should as an industry, also raise issues relating to the corporate sector. Advertisements would still come if all media firms unite and eventually corporations would have to mend their act to be responsible citizens. But wait a minute. Let ethics decide newsworthiness It might be of public interest to show that a certain building made by a certain contractor collapsed, or a certain man opened gun fire in a shopping mall; but it is certainly not in the public interest to show a zoomed close up of a weeping mother, a bleeding child, or scenes of guns going rampant. A wide angle shot will do just as good. When it comes to grief there is a simple principle: let mourning be private. And when there is iolence: speech is better visuals. These might be moral limitations, but the general finding from a great deal of research is that exposure to violent portrayals includes related grief in the media increases the probability of several negative affects. The most often tested affect is learning to behave aggressively. Two other affects — desensitization and fear — are also becoming increasingly prevalent, according to James W. Potter on Media Violence. This implies that in newsrooms, when evaluating the newsworthiness of a story or footage — the morality of the situation should be assessed first before editors evaluate other journalistic ethics such as accuracy and so forth. Lack of sincere efforts Disregarding whether media ethics is subjective or not, the case against the Pakistani media is their lack of empathy towards its critics. At one end they would construe government regulations as a clamp on free expression, but at the other end there are no visible and concrete signs of self regulation. Subsequently, consider failure to report by an employee having knowledge of an unethical behaviour, as an accomplice to the issue. Blogging is also an option in this regard. One might also like to consider that the panel should not be of senior journalists posing as polymath experts, but those having adequate academic and practical understanding of society, morality and ethics. Most training sessions are typically confined to technical aspects of production, in the case of e-media; the print media rarely sees this, thanks to the declining state of the industry. In this context, media firms should ensure that journalists should have at least some sort of academic understanding of their main beats. Learning on the job without having a basic understanding of the subject and its history, is clearly unsuitable in present times. These measures of course are not the end in themselves, but the means to an end and thus they have to be improvised further. And although these tools will not help completely eliminate the grey, it would certainly aid the industry to at least identify and derive general guidelines for subsequent use. And it can also be a strong voice of reason much needed in these disillusioned times of political and economic turmoil. Let us work together and let us not shun it. References Media Ethics: A Philosophical Approach — Matthew Kieran The Public Interest, the Media and Privacy Professor — David E. Morrison Michael Svennevig — March 2002. Ibid Images of Organization — Gareth Morgan.
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